Over the years I’ve seen some good and bad PR stunts. For example in 2011, South Australia’s Advantage SA sent 55 gold fish to media executives as part of a tour with the message: “Be a big fish in a small pond and come and test the water.” Cool idea right? Well, despite providing enough food for each fish for six months most fish were dead on arrival. Ouch.
Anyone else remember the fake fan site (www.alliwantforxmasisapsp.com) that Sony created in 2006 to create buzz for the PlayStation PSP? It didn’t end well…. Gamers found out and hammered Sony on legitimate message boards.
Well there are also some PR stunts that are done well. Very well. Iwanted to share this one from WestJet as it’s a great idea that was successfully delivered and shared. It focuses on giving back to their customers, and yes, while it’s a PR piece, it really did happen… Plus it made me teary-eyed and filled with joy…
What if Telekinesis WAS REAL? How would you react? Check out this hidden camera experiment set up in a New York City coffee shop that captures the reactions of unsuspecting customers as they witness a telekinetic event as part of a promotion for the movie Carrie.
While there has been some discussion as to how ethical it was to scare the b-Jesus out of random people, the video itself is amazing! In my books, THIS is an awesome PR stunt and officially added into my list of Most Memorable PR Stunts. Let’s all aim this high in our creativity!
Let me know if you agree.
Twerking has just become word. And it’s synonymous with Miley Cyrus. Even if you didn’t see her VMA performance, you probably heard about it, read about it, talked about it. And though “What the twerk just happened??!” PR just happened folks. A brilliant publicity stunt.
What IS a publicity stunt you ask? It is a planned event designed to attract attention.
Between twerking (which you can learn here) and her ever present tongue, Miley Cyrus is the center of our attention. She’s the talk of the town. Every town. And with her new album Bangerz coming out soon, it’s the kind of talk that she will soon be cashing in on…