Memorable PR Stunts

Last month I wrote about Miley Cyrus’ brilliant PR stunting. This got me thinking about other memorable PR stunts. The Britney-Madonna kiss at the 2003 VMAs.  Janet Jackson’s famous wardrobe malfunction at the Superbowl in 2004. (Yup it’s been that long)

And these great ones!

  1. RedBull Stratos
    In 2012, Felix Baumgartner became the first person to break the sound barrier. And it was awesome. Need I say more? Best.PR.Stunt.Ever. Watch the jump here!
  2. Abercrombie & Fitch
    This one makes me lol! Abercrombie & Fitch did a reverse endorsement offering to pay Mike “The Situation” Sorrention, from the TV show Jersey Shore, to NOT wear any of its clothing.  They released a statement saying “Mr. Sorrentino’s association with our brand could cause significant damage to our image”. Then they sold t-shirts that said “The Fituation”. (The Situation then sued them for defamation of character…)
    The Fituation Tee
  3. Diamond Shreddies
    Of my favourite PR campaigns was Kraft Foods’ launch of “Diamond Shaped” Shreddies, a square-shaped Shreddie rotated by 45 degrees, turning it into a diamond shape. Real-life market research videos showed people found the diamond shape to be “better,” “crunchier,” and “more flavourful.” Here’s a great Ted Talk by Rory Sutherland on creating intangible value.
  4. The Blair Witch Project
    Remember that movie? Remember how it was promoted as a real documentary and we ALL talked about it? (Then we all went to see it and got motion sickness.)
  5. Calendar Girls
    Ever see the movie Calendar Girls? It was based on a PR stunt by the Women’s Institute in the UK whose members posed nude for a calendar to raise money for leukemia research. The sold a ton… obviously.
  6. The Artist Formerly Known as Prince
    In 1993, Prince announced that he would be changing his name… to a symbol that was unpronounceable.
    prince-ultimate prince symbol

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