UBC Day 25: Who gives a Tweet?

Have you ever stopped to think about the tools you use for communicating with friends and family? Chances are they are the same as what we use in our professional lives. Facebook, Twitter, email and text. Sometimes we even use the phone and see one another in person. But mostly we text or Facebook one another. Yup Facebook is a verb.

I read an article called Does Facebook Make Us Lonely, in The Atlantic that suggests people who have active outlets, rather than passive ones are happier. The article defined an active outlet as anything you physically participate in, such as a team sport or social gatherings. Television was labeled as a passive activity, which is no surprise, but so was social media.

“Social media—from Facebook to Twitter—have made us more densely networked than ever. Yet for all this connectivity, new research suggests that we have never been lonelier…”

The article suggested that the more time we spend being ‘social’ on social networks, the more dissatisfied we become. This is because while we’re scrolling through our news feeds reading all the seemingly wonderful things that our Friends are posting, we start to compare our lives to these random snippets.

What we fail to realize in these moments of trolling on our social media channels is that very few people share if they are depressed or feeling inadequate. We only see the happy or the angry vent. We don’t really see into someone’s day to day life. Trust me, their lives have dull spots too! However, the more we invest in ourselves, the happier we become. So being social in our physical lives can lead to happiness.

The article asks this fundamental question: Does the Internet make people lonely, or are lonely people more attracted to the Internet?

Thoughts?

UBC Day 20: PR Lessons from James T. Kirk

To continue on the theme of my geekness, I bring you lessons in PR from Captain James Tiberius Kirk:

  1. When exploring strange, new worlds, seeking out new life and new civilizations, and boldly going where no man had gone before, Kirk made sure to put his team’s best foot forward.
  2. Until face with a hostile situation… Then he was in crisis communications mode.
  3. When giving a progress report to Star Fleet, he’d downplay the bad and highlight the good.
  4. Are the rules not working for you? Change them. Next time you are faced with a tough situation, think Kobayashi Maru.
  5. Kirk surrounded himself with a team he trusted with his life. Everyone needs a Spock and McCoy to trust with their reputation.
  6. When organizing away teams, Kirk had his main guys… and the nameless guy in red who was always expendable. In PR we need to prove our value, like Spock and McCoy, so we can live another day.

On your next project ask yourself what would Kirk do?

Be a leader, not a red shirt.

Boldly go where no one has gone before.

UBC Day 19: Under Pressure

Captain’s log. Star date: 7-19-20-12.

Feeling pressured to write a blog because I signed up for the Ultimate Blog Challenge. But I am empty today. Writers block has struck so I am doing a writer’s block 101 exercise where I do nothing for the next few minutes but write whatever comes to my head. Boy are you guys in for treat. Ha! In case you didn’t get the “Star date” reference, I’m a Trekkie. I like how Kirk never gives up; tries to be diplomatic when he can; and when he can’t, he uses his all purpose judo chop.

Light-bulb! Question for everyone… What do you do to overcome a creative block?  When it’s writer’s block, I do this… when it’s creating a PR campaign, I start by added in the most basic stuff that needs to be done. Then I let my mind wander. I envision what I want the outcome to look like and start filling in the blanks to ensure it gets there.

Whether writing or starting a new project, it doesn’t matter where you begin. You just have to begin.

Kirk out.

UBC Day 18: Best Campaign Ever

One of my favorite PR campaigns was when I was working at a local TV station. We were launching a new reality show that, at the time, was new territory for us. I remember how excited I was about the show but also because I was brought in during the initial planning stages so that I could proactively contribute from a PR perspective, rather than a reactionary one.

The show was a contest that began with an open audition, that through public voting, was narrowed to ten contestants. These ten contestants were pitted against one another through a series of talent and self promotional activities. The winner received their own TV show for one season. As the show progressed, the ten were slowly eliminated to the final three. The winner was decided through a combination of judging and online viewer voting. And this was just as marketing through Facebook and Twitter was starting to take off!

On the PR side of things, because this show was new to our market, it was easy to generate some buzz. Our two major dailies picked up the story and I engaged our audiences through our website, Tweets and Facebook updates. The other thing I did that in my mind made the difference in the sheer amount of earned media we received was to engage the community newspapers in each of the areas where our contestants lived. I’d send each paper a target media releases immediately following each show, providing an update on the contestant in their coverage area. I made sure it was easy for them by also providing stills from the most recent show. To compliment this, we ran a guerrilla campaign postering the downtown core and local universities. We organized publicity stunts and photo ops. Basically we had fun with it.

When typically running campaigns, we place a lot of value on getting hits in the dailies and we forget about the smaller publications. Publications, such as community newspapers, are always looking for content relevant to their coverage area. By engaging them from the start, we achieved an unprecedented amount of earned media.

After all, that’s the goal right?

UBC Day 17: Ask for Directions!

Are you happy? Are you challenged? Inspired? Or are you keeping your ear to the ground for the next gig?

Most people that I talk to at events always have their ear to the ground for their next big PR gig. Job satisfaction is important and I can think of many industries where it might be low, but I would not have put marketing and PR jobs into that category. Forbes posted an interesting article listing the Ten Happiest Jobs. Marketing and PR positions were not among them. However, in their article on the Ten Most Hated Jobs, two of the ten jobs were: Director of Sales and Marketing in second place and Marketing Manager in ninth. Both cited the reason for dissatisfaction as lack of direction. Interesting.

In PR we often fly by the seat of our pants. We try to plan the best we can, but really it’s a reactionary role.  Because, let’s face it, while WE  may think marketing and PR are the most important aspects in business, most times the PR team is engaged late in the game, if at all. Is this really lack of direction or just lack of communication? Can you use it as an education opportunity? Does your C-Suite team  understand the value of marketing and PR?  They must to some degree… After all they hired you.

If you’re suffering from an acute case of lack of direction, the cure is to educate your organization on the value of PR.  Try this on your next project:  Tell them what you are going to do. Do it. Tell them what you did.

Now get to it.

UBC Day 15: Drinks Anyone?

I just realized that some of my friends have no idea what it is that I do. They know that I am in PR. They see that I am never really “off the clock” as I’m responding to messages and tweets even when we’re just out for a girls’ night. Last night, one of my friends joked that this was what it must be like to be in PR, you know, going out for drinks for a living.

What-huh?

Snickering aside, I realized that my friends really don’t know what a professional communicator does. And part of that is my fault. I share the fun “glamorous” stuff – the parties, the events and cool people I meet. I don’t really get into the behind the scenes work that happens: the development and planning; the hours of calls and emails; or me banging my head against the wall. They never hear about the detailed communications plans that I write for six very distinct regions. They think I go for drinks, and hold the occasion press conference… that is followed by drinks.

Our value as professional communicators is constantly challenged and the onus is on us to ensure that we get the respect that we deserve. PR’s dubious beginnings with the likes of consummate showman and scam artist, P.T. Barnum doesn’t help. Over the years PR has gotten a bad wrap that has likened PR pros to the old snake-oil salesmen traveling from town to town.

The next time you are faced with the question of what it is that you actually do, share this:

UBC Day 14: HiTech Vacation

I just arrived in NYC with my girlfriends. It’s been a while since the four of us have hit this town and we were musing how different this is from our last trip. Technology has come a long way in the last four years. And back then we didn’t have smart phones or iPads.

Technology has obviously changed how we communicate, but have you ever thought about how it affects how your travel? It allows us to be more agile in our planning as we can look up information on the fly. Thinking about grabbing dinner that a restaurant you just walked by? You can do a quick search to see the reviews. Lost? No need to ask for directions, there’s an app for that.

Technology unfortunately also allows us to take the office with us wherever we go. We check emails, return texts and take phone calls because, we tell ourselves, it’s better than returning to the office to a couple hundred emails. But that’s irrelevant…. I’m in PR, we’re always on the clock.

UBC Day 13: Follow Friday

Happy Friday the 13th!

I wanted to share a great blog, podcast and Tweets that I’m following. I hope you enjoy them as much as I do…

AdorkableUnides.com Thoughts and stories from a professional sex educator. Funny and insightful!

Stuff You Should Know: This is by far, my favorite podcast ever! Josh and Chuck crack me up… And I get to learn stuff along the way. You can get these guys on iTunes.

@BadBanana. Tim Siedell is worth the daily peek for his completely random tweets..

UBC Day 12: Can you Defy Gravity?

On my way into work, I was listening to the soundtrack for Wicked, one of my favourite musicals. The song Defying Gravity never fails to inspire me and, if you’ll pardon the Bette Midler reference, put some wind beneath my wings.

If you’ve seen this musical you know this is a pivotal part in the story where Elphba becomes the Wicked Witch of the West. But the story, and this song in particular, is about playing by your own rules and carving your own path. This is what we do in PR. We carve out our own path to get our message heard.

Have you defied gravity lately?