On my way into work, I was listening to the soundtrack for Wicked, one of my favourite musicals. The song Defying Gravity never fails to inspire me and, if you’ll pardon the Bette Midler reference, put some wind beneath my wings.

If you’ve seen this musical you know this is a pivotal part in the story where Elphba becomes the Wicked Witch of the West. But the story, and this song in particular, is about playing by your own rules and carving your own path. This is what we do in PR. We carve out our own path to get our message heard.

Have you defied gravity lately?