Tag Archives: Corey Hart

I love that song…

Posted in Communications, Lifestyles, music by

Have you ever heard a song that just makes you stop what you are doing and start dancing? Or a song that compels you to crank up the volume and belt out the lyrics at the top of your lungs? Do you wish your volume went to 11?

Whether it’s a great beat that appeals to your need to ‘dance it out’ or lyrics that beg to be belted out, music can be profoundly evocative and can draw out memories of a long-forgotten time. Socrates said “when the soul hears music, it drops its’ best guard.” I agree. It’s the experience of being transported by the beauty of a song. It’s suddenly finding yourself in tears, not knowing whether they are of joy or sadness. It’s the feeling of exhilaration and the sense of calm. We turn to music for joy and comfort. We need music because of its ability to move us.

Ask ten people to describe a scene and you’ll get ten different accounts. Ask a 100 people and you’ll get 100 different versions. Yet ask those same ten or 100 people to sing you a song and you’ll get one version. This is because our recall of music tends to be close to the original piece. Yes, we all listen with different interpretations and emotions; but we tend to remember the basic characteristics – tempo, rhythm and pitch — with remarkable accuracy. Think of how many songs you can sing right now; or back to the last time you heard a song on the radio that you hadn’t heard in years, yet sang along word-for-word. Basically, we’re hard-wired to respond to music.

I love music. Whether it’s my new favourite “gangsta chick’ Iggy Azalea singing Fancy or my longtime friend Iggy Pop with Candy, music has been there to provide a soundtrack to my life. Here’s some songs that would make the soundtrack:

  1. Hot House Flowers – Think of Beauty
  2. James Taylor – Fire and Rain
  3. Billy Idol – Rebel Yell
  4. Katy Perry – Roar
  5. Corey Hart – Never Surrender
  6. Alphaville – Forever Young
  7. The Cult – She Sell’s Sanctuary
  8. Allie X – Catch
  9. Deadmau5 – The Veldt
  10. Journey – Don’t Stop Believing

Think about the songs you’ve loved over the years. If you could only pick ten songs to be on your life’s soundtrack, which ones would best recount your life?

The Nostalgia Factor

Posted in Communications by

This past week I took a walk down memory lane seeing Canadian artist Corey Hart’s final concert in Montreal, Quebec. Corey Hart is not an artist that people talk about anymore, other than to say ‘yeah, I used to love him as a teenager’ when a song is occasionally played on the radio. Yet, there I was with one of my besties, belting out every song along with him, word for word, not missing a beat – just like old friends who easily fall back into a rhythm. Some songs made me a bit teary but all of them made me nostalgic for my youth.

Nostalgia is a powerful thing. It evokes feelings of happiness and rose-coloured memories of a time when everything seemed simpler – even if it really wasn’t.

In marketing, nostalgia is designed to trigger the positive feelings that we associate with the past. The reason this type of marketing is so effective is because it’s easier to put a positive spin on the past than on the present. With our current social and economic climate still hovering in uncertainty, people want to recreate the feelings of security that the past seems to offer – and they are ready to open their wallets for it.

At the same time, for today’s youth, retro is considered cool. (Yay! I’m cool.) Look at the products we have today: headphones have shifted back to the ginormous look from 70s; acid wash jeans are in fashion magazines again (why!!!??) and new artists are mashing up retro songs to make their name (*cough* PitBull).

The good news is that while our wallets might be taking a hit, research on nostalgia has shown that nostalgic thinking actually increases self-esteem and feelings of optimism. I agree. For a brief moment, I was once again a carefree, invincible 18-year-old as we walked back to the hotel after the concert wearing our sunglasses at night.